As a matter of law, your trademark application is not enough to fully protect your mark. Turkish Patent and Trademark Institue experts are obliged to investigate whether the applied trademark is similar in the same class. However, in trademark applications experts may not recognize the similarity where other brand owners can see as similar. For this reason thereof, our specialists monitor brand newsletters published twice monthly and report to our clients who have received notification to end their application.
The advantage of including your mark in the monitoring service is to prevent the linking of the trademark to the possible seen trademark at the beginning stage of the application, and being appeal within the publication period. Additionally, long-running and costly trademark cancellation cases of the use similar brands can be avoided without entering the process.